No one knows your product and how it relates to the market better than you and you don?t need to wait for people to figure it out. Offering journalists powerful story ideas is beneficial for you, the journalist, and interested readers.
Company Information
If you already have an About Us page with company information, it?s fine to repeat some of the information in a context that is relevant to the press. Journalists will often comment on company history to give an article additional depth.
Executive Bios
Short, relevant, biographies about the founders or management team can be useful for journalists to insert throughout articles and back up claims or actions with facts from past successes and accomplishments.
Quotes
Quotes help bring articles to life and most journalists will include them to write a richer article. Offer a few quotes for journalists to include that help to simply explain the personal opinions and observations.
Photos, graphics, and charts
Make it simple for journalists to build a complete article with images and supporting graphical material.
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